BTL activities
By using various promotional approaches, we find the right path for products into the shopper’s basket.
A personal approach for better results.
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Whether it is the introduction of new products or refreshing brand awareness, a great presentation always stands behind the right team. Regardless of the marketing approach you choose, we will ensure that it is delivered in line with your expectations.
Classic promotions
Promotions are carried out by an experienced and trained team of promoters or demonstrators at pre-agreed locations, using promotional counters and other promotional materials.
At the point of sale, the promotional counter displays the promoted products along with the client’s branding or product visuals. Promoters actively invite consumers to the promotion area, present the products, recommend suitable options based on consumer needs, and provide advice on proper product use. Consumers learn about the product’s features and benefits, receive answers to their questions, and often receive samples or other promotional materials.
The goal of promotions is to educate customers about the existence, purpose, and advantages of your product. Positive experience during a promotion often strongly influences their decision to purchase the product again in the future.
Live shelf
In this type of promotion, the promoter moves freely between the shelves where the promoted products are displayed. When the promoter notices a consumer browsing these shelves and considering a purchase, they approach the customer, identify their needs, and recommend the most suitable product based on the information gathered.
This concept has proven to be very effective in certain segments, as the promoter can focus more on the consumer and their needs. As a result, the sales success per contact is often higher than with traditional promotions. However, due to the nature of this approach, the total number of contacts during a promotion may be lower, as each interaction with consumers is more in-depth and personalized.
Tastings
It is well known that consumers decide more quickly to purchase a product if they can try it first. Tastings are the simplest and most effective form of promotion for customers, as they can taste the product and immediately know exactly what they are buying. Tastings are an important part of our promotional activities, which is why we offer all types of tastings – from preparing coffee to sampling dairy or meat products.
Sampling
Do you want to quickly and cost-effectively reach as many consumers as possible? We offer the distribution of promotional samples (or other materials) inside shopping centers or in outdoor locations.
Sampling helps increase brand awareness. It is one of the most effective methods to encourage consumers to try a new product or to motivate new consumers who have not yet purchased the product to give it a try.
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Want to know more?
BTL activities include targeted marketing actions that directly engage consumers, usually at the point of sale or during personal interaction with the brand. These activities focus on direct communication with shoppers and are designed to influence purchasing decisions and increase brand awareness. Typical BTL activities include product promotions and demonstrations, tastings and sampling, in-store activations, live shelf promotions where promoters interact with shoppers near the product shelves, and the distribution of promotional samples or materials. They can also include various brand activations, events, field marketing activities, merchandising, and the placement of POS (point-of-sale) materials in stores.
Yes, in general we work with a permanent team of promoters. However, during periods of high demand or when a specific promoter profile is more suitable for a particular project, we may recruit additional promoters and expand the team accordingly.